What is the CCPA?
The California Consumer Privacy Act (CCPA) is a state statute signed in to law in 2018 with the intent of enhancing privacy rights and consumer protection for residents of the state. The law gives consumers more control over the personal information that businesses collect about them., and secures new privacy rights for California consumers including:
- The right to know about the personal information a business collects about them and how it is used and shared
- The right to delete personal information collected from them (with some exceptions)
- The right to opt-out of the sale of their personal information
- The right to non-discrimination for exercising their CCPA rights